BS Mass Communication

We are living in global age and this globalization is the strength of Mass Communication and Media around us, which integers the need of higher studies and strategic research to look into issues to benefit the society. In this era, we need to be concerned about the affects of globalization, revolution in the media technology and socio- cultural impact on people’s minds regardless of age, race and gender.

Al-Bahria Institute is privileged to introduce the Centre for Media and Communication Studies, in a less privileged district of Gujrat can compete to any world class Centre for mass communication studies CMCS. Al-Bahria Institute develop programming for its FM radio station and TV studio to develop Al-Bahria Institute capacity to do qualitative and quantitative marketing research and advise on curricular and co- curricular matters from bachelor’s degrees.

The Centre for Media and Communication Studies at Al-Bahria Institute is distinctively interdisciplinary and international in its outlook, providing an innovative and learning environment to ambitious students. The Centre has FM radio 106.6 and a computer lab with internet facility. A TV studio is also in the planning. The course inculcates democratic values and professionalism among the students through expertise in journalism and mass media. So, this is the place where you can enhance your capabilities.